one billion lifecake

We’ve just reached a billion photo views on Lifecake!

Hurrah! But it’s a bit odd. Because none of us knows what a billion of anything feels like.

Technically, it says how many times users have tapped or clicked on a photo to look at it more closely. But here’s what it really means.

We worked out that each photo on Lifecake earns about three seconds of attention.  That adds up to one hundred years of undivided attention. Aimed at those lovely little humans who’ll figure out the future — our children and grandkids.

Some of those photos made us happy. Others triggered nostalgia or even a hint of sadness. But what’s important is that these little moments made us feel something human.

So yes, a billion photo views mean something. You’ve created a billion moments that aren’t just memorable. They’re small, but they have serious emotional weight. They matter.

Thank you for making Lifecake a stop on your journey!

Are all of your friends and family on the Lifecake journey with you? Invite them today.

Invite now!

Keep these most precious memories safe with Lifecake’s baby photo app and share family fun and moving memories using Lifecake’s baby milestone app. To learn more about Lifecake from a Lifecaker, check our blog Why I use Lifecake?

learn more about lifecake baby milestone app and record your photos from bump to birth and beyond